About OAW

"Bringing Southern charm and a small town Tennessee boutique with big city fashions to every front porch in America"


Layne Vogel was born and raised in the great state of, Tennessee.  Married in 1980 to the love of her life, they moved to Germantown, TN and started a family and had three children, Scott, Kyle and Connor.  Layne started OAW spring of 2013, after being a full time mother and wife, she found herself in new territory-an empty nester. Thinking back to what goals she had in her 20s... Layne decided it was time to feed her soul and her inner fashionista and open OAW.  Layne says, that owning her own boutique allows her to encompass her passion for serving others by helping them feel confident and beautiful in the clothes they wear. Owning OAW has done something else for Layne, it's allowed her to have a continued purpose outside of her growing family, following the sudden passing of her long time love of 34 years.  She now enjoys time with her SIX grandchildren along with running her store. 

Layne's love of people, her family, fashion and her community is very apparent when you shop in her store in Germantown, TN. We hope y'all feel the love from afar too..

The OAW Online Boutique is to remind all of us of what Layne has proven..

"You can have roots AND wings"